Collection: It's Skin

Korean cosmetics brand IT'S SKIN works closely with dermatologists at Seoul University to develop its skincare collections. IT'S SKIN combines the power of advanced science with natural ingredients to create products that address a wide range of skin concerns, such as restoring the skin barrier and maintaining healthy skin. These cosmetics are made from natural ingredients and the formulations are suitable for all skin types, including sensitive skin.

The K-Beauty brand is well known for its Power 10 Formula Effectors, serums that address a wide range of skin problems including uneven skin tone, hyperpigmentation, dry skin, acne and premature ageing.

It's Skin Power 10 Formula VC Effector are a great option for treating uneven skin tone or texture. Formulated with a blend of antioxidants and vitamins, including vitamin C derivatives and Camellia sinensis leaf extract (green tea extract), it helps to control pigmentation and reduce melanin production. In addition to its brightening properties, the Power 10 Formula VC Effector protects the skin from environmental stress and free radical damage.

Compared to normal or oily skin, dry skin produces less sebum, which results in a faster ageing process and the premature appearance of wrinkles. It's Skin Power 10 Formula Q10 Effector Serum is ideal for dry skin care. Used day and night, this serum delivers a powerful dose of active ingredients to improve skin elasticity. Supplemented with Coenzyme Q10 and Enzyme Extracts, Power 10 Formula Q10 Effector restores skin's resilience, helps stimulate collagen production and deeply nourishes dry skin. It's also the perfect serum to add to your daily skincare routine when you feel your skin is drying out. For dry and sensitive skin, try the brand's Power 10 Formula GF Effector, which soothes the skin and helps retain moisture thanks to the formula's white mushroom polysaccharide and ginkgo extract. This serum will fill your skin with moisture, leaving it plump and restoring its natural radiance!

If you have oily, combination and acne-prone skin, Power 10 Formula VB Effector Serum will help you. This serum is enriched with vitamin B6, which moisturises and soothes the skin, reduces inflammation, improves skin texture and brightens the appearance of puffy skin. It has a light texture, absorbs easily into the skin and blends well with other skin care products. A must-have serum for healthy and firm skin.